https://rehomi.com/blog/www/
随着电商行业的持续发展，各大平台在技术创新、政策调整和市场竞争中动作频频。我们一起来看看最近各个平台动态。一、综合电商平台动态淘宝天猫淘宝天猫近日启动了2025年“增长战役”，涵盖新品激励、站外流量扩充、会员私域、佣金激励、新商家扶持和营商环境优化六大方向。这些举措旨在帮助商家提升流量、复购率和利润，同时优化平台生态。目前，服饰、美妆、运动户外等核心行业已率先受益。拼多多拼多多在资本市场表现亮眼，
[{"attributes":{"background":"#ffffff","color":"#888888"},"insert":"随着电商行业的持续发展，各大平台在技术创新、政策调整和市场竞争中动作频频。我们一起来看看最近各个平台动态。"},{"attributes":{"align":"justify"},"insert":"\n\n"},{"attributes":{"background":"#ffffff","bold":true,"color":"rgba(0, 0, 0, 0.9)"},"insert":"一、综合电商平台动态"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"淘宝天猫"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"淘宝天猫近日启动了2025年“增长战役”，涵盖新品激励、站外流量扩充、会员私域、佣金激励、新商家扶持和营商环境优化六大方向。这些举措旨在帮助商家提升流量、复购率和利润，同时优化平台生态。目前，服饰、美妆、运动户外等核心行业已率先受益。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"拼多多"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"拼多多在资本市场表现亮眼，第四季度吸引了包括“大空头”Michael Burry在内的知名投资者建仓。这表明市场对其未来增长潜力充满信心。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"京东"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"京东宣布推出“品质堂食餐饮商家”招募计划，并为入驻商家提供全年免佣金政策。这一举措引发了市场对京东与美团在外卖市场格局的讨论。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"美团"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"美团积极拥抱无人机和人工智能技术，截至2024年底已开通53条无人机航线，累计配送订单超45万单。美团表示将继续加大科技研发投入，探索低空经济和城市物流的创新应用。"},{"attributes":{"align":"justify"},"insert":"\n\n"},{"attributes":{"background":"#ffffff","bold":true,"color":"rgba(0, 0, 0, 0.9)"},"insert":"二、跨境电商平台动态"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"阿里巴巴国际站"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"阿里巴巴国际站成为其财报亮点，近7年GMV增长25倍，同比增长18%。AI工具和履约服务的快速升级成为其增长的核心驱动力。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"速卖通"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"速卖通推出“海外托管”服务，帮助商家降低运营成本并提升物流效率。这一模式特别适合已具备海外仓储能力的商家。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"Shein"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"Shein持续加码国内供应链建设，其位于广东肇庆的“希音湾区智慧产业园”已验收交付。Shein还推出“爆单计划”，通过百亿级流量和工具扶持卖家全球销售。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"Ozon"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"俄罗斯电商平台Ozon表现强劲，通过自建物流中心和优化供应链，成为当地跨境电商的领跑者。"},{"attributes":{"align":"justify"},"insert":"\n\n"},{"attributes":{"background":"#ffffff","bold":true,"color":"rgba(0, 0, 0, 0.9)"},"insert":"三、垂直电商平台动态"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"唯品会"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"唯品会2024年第四季度净营收332.2亿元，同比增长4.2%，调整后每ADS收益高于市场预期。尽管活跃用户数有所下降，但其盈利能力依然受到市场认可。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"苏宁易购"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"苏宁易购推出“抢空调”活动，联合美的、海尔等品牌加大补贴力度，同时升级售后服务，为消费者提供更透明的安装费用和更优质的购物体验。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"义乌购"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"义乌国际商贸城在2025年开市首日迎来“开门红”，3D打印玩具等创新产品吸引了大量国外客商，成为央视报道的焦点。"},{"attributes":{"align":"justify"},"insert":"\n\n"},{"attributes":{"background":"#ffffff","bold":true,"color":"rgba(0, 0, 0, 0.9)"},"insert":"四、社交与内容电商平台动态"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"抖音电商"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"抖音电商2024年GMV达3.5万亿元，进入行业前三。2025年目标为4.2万亿元，继续通过短视频和直播带货扩大市场份额。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"快手电商"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"快手电商宣布加码国补商品补贴，并启动首届“直播电商家电家居焕新节”，以旧换新活动显著提升了用户购买力和平台GMV。"},{"attributes":{"align":"justify"},"insert":"\n\n"},{"attributes":{"background":"#ffffff","bold":true,"color":"rgba(0, 0, 0, 0.9)"},"insert":"五、国际电商平台动态"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"亚马逊"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"亚马逊季度销售额首次超过沃尔玛，达到1878亿美元。其核心零售业务、云计算和广告服务均表现强劲。"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"Lazada"},{"attributes":{"align":"justify"},"insert":"\n"},{"attributes":{"background":"#ffffff","color":"rgba(0, 0, 0, 0.9)"},"insert":"Lazada在泰国市场通过细分垂直赛道满足多元需求，包括奢侈品、快消品等，进一步巩固其在东南亚市场的领先地位。"},{"attributes":{"align":"justify"},"insert":"\n"}]
https://aigc-files.bigmodel.cn/api/cogview/2025022213120505894795362b496c_0.png
["京东","天猫","拼多多","电商平台","电商资讯"]
